Madeleine Blandin
Iowa State University
Marketing & Event Management
RESUME
Professional
Summary
Seeking full time career opportunity in Marketing or Event Management fields. Forward thinking and inquisitive individual that handles multiple projects at a time and delivers with outstanding results.
Work
experience
Caterpillar Inc. Corporate Marketing Intern
May 2018-August 2018
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Audit industry publications weekly to identify press coverage sentiment and return on investment
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Optimized CAT Racing website using search engine optimization skills learned through various projects under Caterpillar’s SEO Team Lead
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Team leader for social media case competition focused on recruiting future interns through innovative Instagram and Linkedin strategies
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Performed crucial keyword research for Building Construction Product division and provided over 50 recommendations to improve search engine optimization for machines and attachment pages
Ohnward Bancshares
Social Media Coordinator
August 2017-Present
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Coordinate weekly social media schedule for Facebook, Twitter, Instagram, and Linkedin for 5 different banks
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Triage social media interactions with customers to ensure consistent brand voice across channels
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Design eye catching social media visuals to create viewer curiosity and content clicks
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Manage and increased bank Facebook page by 900 likes over three months
Live Green! Initiative
Strategic Initiatives Intern, Anniversary Campaign Co-Lead
December 2017-Present
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Developing 12 events in collaboration with diverse teams and on-campus departments
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Created a marketing campaign that encompassed digital and traditional components to promote and celebrate the 10 Year Anniversary of the Office of Sustainability at Iowa State University
First Central State Bank
Marketing and Event Intern
May 2017-August 2017
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Planned and organized 12 events for 50th Anniversary Celebration for over 500 customers
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Implemented social media strategies that increased organic web page clicks by 35%
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Piloted Instagram and Linkedin accounts to strengthen online presence and connections
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Designed and implemented Snapchat filter strategies for events that reached over 310,000 people
Skills
Microsoft: Office, Excel, Powerpoint, and Access
Social Media: Twitter, Instagram, Snapchat, Linkedin, and Facebook
Design: Adobe Creative Suite, Canva
Travel Experience
England
Ireland
Wales
France
Italy
Mexico
U.S. Virgin Island
Cayman Islands
Education
Iowa State University
Bachelor of Science, Event Management, Marketing
Graduation Spring 2019
Involvement
Business Council
Spring 2017-Present
Business Council serves as the liaison between staff, students, and professors within the College of Business. Although I have been on Business Council for a short time, I dived into activities. I served on the New Member Relations committee and assisted in new member interviews. I volunteered at several Business Council and College of Business events to help strengthen our presence. I was voted as our fall 2017 Events Chair and enjoyed planning events during the 2017-2018 academic year.
Student Admissions Representative (STAR), Member
Spring 2017- Present
Student Admissions Representatives or better known on campus as STARS are the first smiles you see when touring Iowa State University. I proudly wear my smile on every campus tour I give to prospective students and their parents. Not only are the STARS responsible for campus tours, we are crucial in Experience Iowa State throughout both the fall and spring semester. I enjoy networking with my fellow STARS every other week at our bi-weekly meetings.
Collegiate Women in Business, Member
Fall 2015-Present
CWIB is a student lead organization designed to inspire, empower, and develop women pursuing a career in business. Our goal is to build a sense of achievement and confidence that will carry with members into the future. The group is open to all female majors and minors in the College of Business. I attend weekly meetings religiously, which involves networking with members, assisting with the Young Women in Business Conferences, and other leadership building activities.
Dean’s List – 3.89 GPA
Fall 2015, Spring 2016, Fall 2016, Spring 2017, Fall 2017, Spring 2018